Rich Habits – Shopify Store for Custom Gear & Apparel
Aug 11, 2025
Rich Habits is a dynamic eCommerce brand offering custom sports gear, apparel, and event merchandise. Originally developed on Shopify, the website showcases collections like clothing, event registrations, and merchandise for teams and athletes. This project involved replicating their site in Shopify through a collaboration between you (design, Shopify setup) and a senior WordPress developer (backend integration, functionality). The goal was to build a visually compelling, conversion-ready storefront with easy customization and maintenance.
My Role
Led the Shopify build and visual design (theme customization, layout, typography).
Coordinated with a senior WordPress developer on backend workflows, event registration logic, and CRM/email connections.
Implemented product category structures, collection pages, and filtering for easy customer navigation.
Set up email list opt-in and integrated with marketing tools.
Design & Strategy Highlights
Clean, bold visual layout: Hero banners promoting seasonal collections and events like “Panther Train Tour” and custom gear offerings.
Intuitive navigation: Organized collections—apparel, events, custom gear—to guide users directly to what they need.
Trust-driven interface: Prominent calls-to-action (e.g., “Shop Now,” “Learn More”) alongside consistent branding across pages.
Mobile-first design: Ensured product browsing, checkout, and event registration work smoothly across devices.
Key Features
Collection pages showing apparel items—like tees, hoodies—and events with pricing filters.
Event promotion module showcasing tours and pop-up camps (e.g., “Win $100 at our Takedown Challenge”) for engagement and conversion.
Newsletter integration prompt for building audience lists and email marketing.
Shopify platform customization, ensuring seamless backend integration and scalability.
Outcomes & Value
Delivered a live, high-quality Shopify storefront that reflects Rich Habits’ brand and mission.
Created a user-friendly shopping experience with promotional hooks and event-based engagement.
Enabled the brand to manage products, events, and subscriber lists independently and efficiently.
Demonstrated your collaborative ability to integrate cross-platform systems and deliver polished results.
